Jack Ruby’s Barbecue
Jack Ruby's Barbecue Company, a beloved barbecue establishment, embarked on a project to create a new and larger menu design for their food truck. They sought a design that not only complemented their existing branding but also celebrated the rich history of the company and its commitment to quality, particularly their exceptional barbecue sauce. The focus of this project was on illustrating the sauce, making it a central visual element to convey the dedication to quality.
Client
Jack Ruby’s Barbecue
Scope
Menu design
Year
2021
Objective:
The primary objective of this project was to craft a visually striking and informative menu design that would not only fit the side of their food truck but also resonate with the company's heritage and emphasize the importance of their barbecue sauce. The use of illustrations instead of photographs was chosen to allow for greater creative freedom.
Menu:
Sauce Illustrations:
A illustrated representations of Jack Ruby's Barbecue Company's signature barbecue sauce. The sauce was visually depicted to showcase the quality and craftsmanship.
Menu Layout:
A well-organized and easy-to-read menu layout that includes a comprehensive list of food offerings, from barbecue dishes to sides and beverages.
Integration of the illustrated sauce images within the menu items to emphasize their importance in the dining experience.
Branding Integration:
The incorporation of the existing Jack Ruby's Barbecue Company branding elements, such as logos, color schemes, and typography, to ensure visual consistency.
Outcome:
The "Jack Ruby's Barbecue Company New Menu Design" successfully created a visually captivating and informative menu that paid homage to the company's history and celebrated its commitment to quality, with a special focus on their renowned barbecue sauce. The use of illustrations added a unique and creative touch, allowing for greater flexibility in visual storytelling.
Key Visual Elements:
Illustrated representations of signature barbecue sauces..
Integration of existing branding elements.
This menu design not only serves as a practical tool for ordering delicious barbecue but also as a visual narrative that tells the story of Jack Ruby's Barbecue Company's dedication to quality, passed down through generations. It's an inviting and informative addition to their food truck, enhancing the overall dining experience for customers.