Laurel Van Woerkom
Laurel Van Woerkom partnered with me to refresh her Rewilding Guide brand. The aim was to evolve the visual identity into something more gender-neutral and aligned with her mission of helping people reconnect with purpose, authenticity, and inner freedom. I redesigned her website and brand elements to attract her ideal clients, clarify her services, promote events, and convey her unique voice and transformational offerings.
Scope
Visual Identity
Branding Refresh
Web / Mobile Design
UX/UI
Year
2024-2025
Client
Laurel Van Woerkom
Objective:
Refine the brand identity (logo, typography, color palette) to be more inclusive and reflective of Laurel’s rewilding philosophy
Design a website that communicates clearly: who Laurel is, what services she offers, upcoming events, and how clients can engage
Improve user experience (UX) so site visitors can easily find information, feel inspired, and convert
(e.g. signing up, booking calls, joining events)
Outcome:
The redesigned brand and website strengthened Laurel Van Woerkom’s online presence and helped clarify her offerings for new visitors. The updated design improved readability, navigation, and alignment with her coaching philosophy, making the site more inviting and intuitive for potential clients. Since launch, the site has received positive feedback from both Laurel and her audience for its professional polish, calming aesthetic, and ease of use. The cohesive visual identity has also supported consistency across her digital platforms and event promotions.