Tales of the Cocktails
Hacienda Botanica
As part of Libbey’s partnership with Tales of the Cocktail® and the James Beard Foundation, our team developed Hacienda Botanica, an immersive “garnish garden” experience that celebrated mixology, craft, and design. Guests selected their cocktail and Libbey glassware, then personalized their drinks with fresh botanicals in a vibrant, Mexican-inspired lounge environment. I contributed to the visual identity and design execution, helping bring the concept to life across print and digital touchpoints.
Scope
Marketing
Advertising
Client
Libbey
Year
2025
Objective:
Highlight Libbey as the official glassware partner of Tales of the Cocktail and reinforce its credibility within the spirits and hospitality community
Support the Hacienda Botanica activation with branded collateral that reflected the event’s colorful, sensory atmosphere
Drive awareness and engagement through cohesive designs across social, print, and on-site experiences
Strengthen Libbey’s alignment with culinary and mixology excellence, alongside the James Beard Foundation
Campaign Components:
Video
Email
Landing page/microsite
Organic social
Print ad
Signage
Takeaways (Pins, shirts, coasters)
Photo Op
Outcome:
Elevated Libbey’s visibility as official glassware partner during Tales of the Cocktail®
Contributed to a successful on-site activation that encouraged guest participation and brand engagement
Extended brand presence online through social media campaigns tied to the event
Strengthened Libbey’s association with leading culinary and mixology organizations, including the James Beard Foundation.