New Product Development: Renaissance Trumpet Flute
For Libbey, I led the design and visual strategy for the Renaissance Trumpet Flute new product launch as part of their new product development program. The project encompassed creating a cohesive campaign across digital and print touchpoints; including email marketing, sales support materials, and social media, with the goal of introducing and promoting the new line to both current and prospective clients in the glassware and hospitality industries.
Scope
Marketing
Social Media
Email design
Interior Sales Support
Client
Libbey
Year
2025
Objective:
Introduce the Renaissance line to distributors, hospitality clients, and consumers with a polished and memorable campaign.
Equip the sales team with clear and compelling tools to present the product.
Build awareness on social media through engaging video storytelling.
Establish a visual framework that could be adapted for future Libbey product launches.
Campaign Components:
Responsive email marketing templates
A two-page sales sheet for internal and external distribution
Social media graphics optimized for various platforms
A short promotional video designed for Instagram and Facebook feeds
Outcome:
The collateral provided sales teams with a streamlined, professional presentation tool for client outreach.
The email campaign was prepared to boost engagement and product awareness among existing and prospective clients.
The promotional video, scheduled for Instagram and Facebook launch, is expected to increase audience engagement and reach by leveraging motion storytelling and platform-optimized content.
The project established a cohesive, repeatable visual strategy that can inform Libbey’s future launches.