October Social Series
For the month of October, Libbey has a halloween series of social posts advertising its products in a way to celebrate the halloween spirit and showcase its products to excite the audience not only for the holiday but its products and how on-theme they can be for “Ghoul’s night” or a “Mean Girls” party.
Scope
Advertising
Marketing
Social Media
Objective:
Produce a full set of social-media assets (feed posts + stories) that could be scheduled throughout October
Drive brand awareness and engagement via timely, relevant content that ties into the seasonal calendar
Coordinate with the marketing team for scheduling, captioning, and asset hand-off
Client
Libbey
Year
2025
Deliverables:
Design of a themed social media series (feed posts + vertical stories) tied to fall, Halloween, and holiday prompts
Creation of 10–15 unique post designs and matching story assets, sized and optimized for Instagram
Outcome:
Delivered a compelling seasonal content series that visually reinforced the brand during a key engagement window
The template system enabled efficient production and future reuse of the visual framework
Early feedback from the social-team indicated improved audience recognition and cohesion across posts
With full analytics forthcoming, the series is positioned to show measurable uplifts in post reach, engagement rate, and follower growth