Sounds Good Choir
Designed event materials for the Sounds Good Choir’s performances, including program booklets, posters, and flyers. The goal was to reflect the choir’s uplifting spirit and community focus, while making the concert experience feel engaging and professional for both performers and audience members.
Scope
Print Design
Event Branding
Art Direction
Client
Sounds Good Choir
Year
2025
Design Concept:
The design leaned on theatrical and Broadway-inspired aesthetics: bold typography, expressive layouts, and carefully composed visuals to evoke a sense of performance and drama. The program covers and posters echo that sense of celebration and elegance, giving the choir’s event materials a refined, memorable look.
Objective:
Develop a visual identity for the concert that aligns with the choir’s mission and emotional tone
Design a program booklet (cover + inner pages with lyrics & registration) that is clear, beautiful, and easy to read
Create promotional posters and flyers to attract attendees and support the choir’s outreach efforts
Outcome:
Delivered cohesive print materials (programs, posters, flyers) that visually unified the event presence
The choir and team expressed strong enthusiasm for the Broadway-style design, saying it “elevated” their performance branding
The materials reinforced the choir’s identity as a professional, spirited group, helping bridge connection with audience and participants
Enabled easier distribution of listener materials and clear navigation through the program content